Master of Digital Innovation – Certificate in Digital Business
2021 – 2022 • Dalhousie University; Halifax, NS

Business Administration – Marketing Concentration
2017 – 2019 • NSCC Ivany Campus; Dartmouth, NS

Bachelor of Arts – French and Psychology
2013 – 2017 • St. Mary’s University; Halifax, NS

Experience and Skills

Foodie Digital; Vancouver, BC
Senior SEO Content Strategist & Coach - (2023 - 2023)
• Managing 100+ web development and SEO strategy clients
• Using analytics and traffic mapping platforms daily, UA, GA4, GSC and building Looker Studio
• Implementing on-page SEO best practices on member sites including redirects, title tags, optimized
content, internal linking, and nofollow compliance
• Reviewing XML sitemaps to improve category depth
• Staying up-to-date on the latest news and developments concerning Google algorithm updates, AI, and
web development affecting both websites and mobile apps
• Collaborating with cross-functional teams
• Optimizing content according to search engine ranking factors to reach large-volume traffic needs
• Reviewing SEO tools Ahrefs, SEMrush, and Screaming Frog daily

Embroker; San Fransisco, California, US
Search Engine Optimization Specialist – (2022 – 2022)
• Implemented on-page and off-page SEO strategies
• Created custom monthly and weekly reports using GA, GSC, Google Sheets (Excel), and Looker
Studio (DataStudio)
• Managed the SEO department and trained content team members on SEO strategies and digital
• Designed optimized content to meet search engine ranking factors using HTML, CSS, and Schema
Markup (JSON)

Gallery1 Furniture; Dartmouth, NS
Digital Marketing Strategist – (2020 – 2021)
• Created and deployed paid digital advertising campaigns, SEM (Google, Acuity Network,
Facebook, Instagram, LinkedIn, Twitter, Snapchat)
• Optimized websites for search engine rankings SEO/SMM (Facebook, Instagram, WordPress,
Drupal, GMB, GA, GSC, Screaming Frog SEO Spider)
• Oversaw five separate retail brands and managed both clients and interdepartmental
• Managed and built websites using CMS’ Drupal & WordPress
• Implemented HTML, CSS, and JavaScript for front-end development purposes

Maritime Fuels; Dartmouth, NS
Marketing Coordinator – (2019 – 2020)
• Designed and publishing various advertisements for print/digital
• Social Media Management
• Managed website (HTML/CSS/JavaScript) and search engine optimization (GMB/GSC/GA)

VERB Interactive; Halifax, NS
Search Engine Optimization Coordinator – (2019 – 2019)
• Performed keyword and competitor research, reporting on findings and identifying areas for improvement
• Applied on-page optimization of web content
• Applied meta tag, meta description, and image alt attribute writing

Volunteer Experience

WordPress Halifax Meetup – Halifax, NS
Speaker & Organizer (January 2020 – February 2022)
• Spoke on Search Engine Optimization
• Planning, organizing, and presenting all subsequent meetings
• Meetings focused on WordPress topics/digital marketing
• Spoke at WordPress Northeast event held in the United Kingdom

Atlantic Technology Summit – Halifax, NS
Committee Member (January 2021 – Present)
• Organizing and planning the annual Atlantic Technology Summit
• Engaging with businesses in the technology sector to develop business relationships leading up to and during the conference
• Graphic and logo design
• Attending meetings and keeping records of upcoming tasks for event planning

Speaker & Presenter on SEO, IT project management, & digital business
Presenter & Co-leader (January 2020 – Present)
• Mentored, taught, and led presentations on digital skills
• Spoke on digital skills in North America and Europe

Digital Marketing Webinars with Imperial Oil & Digital Marketing 123
Presenter & Co-leader (January 2020 – May 2020)
• Co-led webinars broadcast across the Imperial Oil network (North America)
• Spoke on multiple topics in Digital Marketing (SEO, SEM, Social Media, etc.)